Re-visiting Organizational Objectives and Values

Simplistically speaking, the BSCOL (Balanced Scorecard Collaborative) defines the cascaded model approach for linking corporate values with individual’s performance review goals/objectives. Starting at the bottom and looking at what each individual’s personal goals are, and flowing up from there to the departmental goals, the division goals and finally the executive tier strategy/vision/goals/objectives, will help you to see where you have gaps in your values to what your employees are driving your company towards, versus where you have alignment.


Restructuring those values either at the top (harder) or at the individual contributor level at the bottom (easier) to ensure alignment will both drive better performance from your people because of the visibility offered to them by demonstrating how what they are tasked to complete in a year are contributing factors to helping the company achieve its organizational values. If your start with existing values, and then add what the existing objectives are as a starting point, see if you can map those together. 9x out of 10, they will NOT be aligned and that is a big AH-HA for many leaders to see on paper.


Then start to cascade from there to the division leader tier, the department management tier and lastly, to the individual contributors. That is the vertical alignment process from top to bottom, if that is your preference. Once you have these vertical lines mapped, look to see overlap or conflicting values between divisions, departments and people and find affinity areas that can be mapped logically back to the values where you started (in a top down approach). BSCOL.ORG and my blog (shameless plug) are both great resources offering excellent templates to assist in this process, like strategy maps. (See graphic provided by the TDWI BI Journal below) with a twist = Instead of using the 4 perspectives or in conjunction with (as that is very valuable in and of itself), use your organizational hierarchy instead. Financial becomes CEO’s Established Organizational values/objectives, Customer becomes the divisions that report into the CEO where the circles become that divisions values / goals/objectives, Internal becomes the departments and Learning and Growth becomes the Individual Contributors objectives that their manager lists out in those pesky annual performance reviews


(sorry to those big believers but until true performance management like what I have outlined is institutional in all companies, the PR system is a bell curved sham where some of the best employees get the short end of the bell curve stick because how could one department have all highest performers even if they are a crackerjack team of employees. One day…A girl can dream right?…)


-Laura Edell Gibbons


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