Can it be true that finally, in 2010, the market focus within the technology sector will finally shift to customer-facing systems and internal applications delivering more meaningful content applicability?
Looking back at the content of my own blog, me and my readers (thank you, lovely readers!) have been feeling the need for business intelligence to step back into customer intelligence once again, a place we (BI practitioners) have been for a while. And while, we, the go forward and capture the world Gen X, Y and Z’ers have shifted the realm of what we need in terms of content delivery (these are the generations of the “serve it up TO US in a Google-style fashion, otherwise, I am too busy to look for the information on your website” crowds where texting is the preferred vehicle for communications & anything that requires more than two hops deep to get to the information we need is one step too many – sad, but true ; and those that realize this fact of life now will adjust and survive when this generation, now in college, graduates and enters into our realm of the workplace). And so I bring you CMS’ predications, followed by the tried and true Gartner predications for comparison sake – Please let me know what you think, what your own predications are or any other comments you want to share! J’accueille un nouvel an – how about you? 🙂
The current recessionary period in particular will yield many content technology investments focused on customer-facing systems, CMS Watch founder, Tony Byrne was quoted to say. “In 2010 we will see a renewed focus on internal applications.”
- Enterprise content management and document management will go their separate ways.
- Faceted search will pervade enterprise applications.
- Digital asset management vendors will focus on SharePoint integration over geographic expansion.
- Mobile will come of age for document management and enterprise search.
- Web content management vendors will give more love to intranets.
- Enterprises will lead thick client backlash.
- Cloud alternatives will become pervasive.
- Document services will become an integrated part of enterprise content management.
- Gadgets and Widgets will sweep the portal world.
- Records managers face renewed resistance.
- Internal and external social and collaboration technologies will diverge.
- Multilingual requirements will rise to the fore.