BIPlayBook.Com is Now Available!

As an aside, I’m excited to announce my latest website: http://www.biplaybook.com is finally published. Essentially, I decided that you, dear readers, were ready for the next step.  What comes next, you ask?

After Measuring BI data –> Making Measurements Meaningful –> and –>Massaging Meaningful Data into Metrics, what comes next is to discuss the age-old question of ‘So What’? & ‘What Do I Do About it’?

BI PlayBook offers readers the next level of real-world scenarios now that BI has become the nomenclature of yesteryear & is used by most to inform decisions. Basically, it is the same, with the added bonus of how to tie BI back into the original business process, customer service/satisfaction process or really any process of substance within a company.

This is quite meaningful to me because so often, as consumers of goods and services, we find our voices go unheard, especially when we are left dissatisfied. Can you muster the courage to voice your issue (dare I say, ‘complain’?) using the only tools provided: poor website feedback forms, surveys or (gasp) relaying our issue by calling into a call center(s) or IVR system (double gasp)? I don’t know if I can…

How many times do we get caught in the endless loop of an IVR, only to be ‘opted-out’ (aka – hung up on) when we do not press the magical combination of numbers on our keypads to reach a live human being, or when we are sneaky, pressing ‘0’ only to find out the company is one step ahead of us, having programmed ‘0’ to automatically transfer your call to our friend:  ‘ReLisa Boutton’ – aka the Release Button().

Feedback is critical, especially as our world has become consumed by social networks. The ‘chatter’ of customers that ensues, choosing to ‘Like’ or join our company page or product, or tweet about the merits or demerits of one’s value proposition, is not only rich if one cares about understanding their customer. But, it is also a key into how well you are doing in the eyes of your customer. Think about how many customer satisfaction surveys you have taken ask you whether or not your would recommend a company to a friend or family member.

This measure defines one’s NPR, or Net Promoter Rank, and is a commonly shared KPI or key performance indicator for a company.

Yet, market researchers like myself know that what a customer says on a survey isn’t always how they will behave. This discrepancy between what someone says and what someone does is as age-old as our parents telling us as children “do not as I do, but as I say.” However, no longer does this paradigm hold true. Therefore, limiting oneself by their NPR score will restrict the ability to truly understand one’s Voice of the Customer. And further, if you do not understand your customer’s actual likelihood to recommend to others or repeat purchase from you, how can you predict their lifetime value or propensity for future revenue earnings? You can’t.

Now, I am ranting. I get it.

But I want you to understand that social media content that is available from understanding the social network spheres can fill that gap. They can help you understand how your customers truly perceive your goods or services. Trust me, customers are more likely to tweet (use Twitter) to vent in 140 characters or less about a negative experience than they are to take the time to fill out a survey. Likewise, they are more likely to rave about a great experience with your company.

So, why shouldn’t this social ‘chatter’ be tied back into the business intelligence platforms, and further, mined out specifically to inform customer feedback loops, voice of the customer & value stream maps, for example?

Going one step further, having a BI PlayBook focuses the attention of the metric owners on the areas that needs to be addressed, while filtering out the noise that can detract from the intended purpose.

If we are going to make folks responsible for the performance of a given metric, shouldn’t we also help them understand what is expected of them up front, as opposed to when something goes terribly wrong, signified by the “text message” tirade of an overworked CEO waking you out of your slumber at 3 AM?

Further, understanding how to address an issue, who to communicate to and most importantly, how to resolve and respond to affected parties are all part of a well conceived BI playbook.

It truly takes BI to that next level. In fact, two years ago, I presented this very topic at the TDWI Executive Summit in San Diego (Tying Business Processes into your Business Intelligence). While I got a lot of  stares ala ‘dog tilting head to the side in that confused glare at owner look’, I hope people can draw back on that experience with moments of ‘ah ha – that is what she meant’ now that they have evolved ( a little) in their BI maturation growth.

Anonymous Web surfing at your fingertips…IP Proxy Servers

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Not saying you should do this, but don’t those pesky IT administrators with their  firewalls and IP blocks, disallowing work time visits to social networking sites, are really preventing a highly valuable word of mouth marketing for their companies through said social networks in my opinion. All things in moderation, and I do realize that there are those “abusers” of said rites who would spend all day on Facebook, or checking their Twitter timelines. But for the mainstreamers, like myself, who “get it”, social networking provide companies with great recruiting vehicles especially when the word of mouth comes from inside of the company’s walls from other employees. It is also a great lead generator for consultancies like my own, so blocking access seems counter intuitive and archaic in my humble opinion. Here is a list of IP addresses to use as proxy servers within your Internet Options. (Go to Tools, Internet Options, Connections, Proxy Server/Port field to utilize). I recommend you use one listed in the US.

 

All responsibility around usage of said proxies falls on YOU dear reader, so keep in mind this list was gained from a publically available proxy listing service and should be used with caution and NOT for illicit or scandalous purposes, realizing that any harm done is YOUR responsibility/owned by YOU and NOT mine.

 

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PROXY LIST

proxy list 1

proxy list 2

proxy list 3

proxy list 4

proxy list 5

Proxy List 1

 

IP
Port
Type
Country
Last Test

148.233.159.58
8080
anonymous
Mexico
2009-07-13
Whois

84.255.246.20
80
anonymous
Slovenia
2009-07-13
Whois

67.69.254.250
80
anonymous
Canada
2009-07-13
Whois

67.69.254.254
80
anonymous
Canada
2009-07-13
Whois

125.245.160.130
8080
anonymous
South Korea
2009-07-13
Whois

67.69.254.248
80
anonymous
Canada
2009-07-13
Whois

218.14.227.197
3128
anonymous
China
2009-07-13
Whois

218.6.16.162
80
anonymous
China
2009-07-13
Whois

93.123.104.66
8080
anonymous
2009-07-13
Whois

41.210.252.11
8080
anonymous
Angola
2009-07-13
Whois

78.41.19.30
3128
anonymous
Czech Republic
2009-07-13
Whois

218.75.100.114
8080
anonymous
China
2009-07-13
Whois

193.37.152.154
3128
anonymous
Germany
2009-07-13
Whois

86.101.185.109
8080
anonymous
Hungary
2009-07-13
Whois

78.108.96.47
8080
anonymous
Czech Republic
2009-07-13
Whois

86.101.185.97
8080
anonymous
Hungary
2009-07-13
Whois

200.174.85.195
3128
transparent
Brazil
2009-07-13
Whois

61.172.244.108
80
anonymous
China
2009-07-13
Whois

202.98.23.114
80
anonymous
China
2009-07-13
Whois

64.29.148.15
80
high anonymity
United States
2009-07-13
Whois

121.58.96.10
3128
anonymous
China
2009-07-13
Whois

200.65.129.1
80
anonymous
Mexico
2009-07-13
Whois

64.12.223.232
80
anonymous
United States
2009-07-13
Whois

189.108.102.138
3128
anonymous
Brazil
2009-07-13
Whois

121.204.0.2
80
anonymous
China
2009-07-13
Whois

67.69.254.246
80
anonymous
Canada
2009-07-13
Whois

203.160.1.75
80
anonymous
Vietnam
2009-07-13
Whois

203.160.001.112
80
anonymous
Vietnam
2009-07-13
Whois

64.12.222.232
80
anonymous
United States
2009-07-13
Whois

119.70.40.102
8080
anonymous
South Korea
2009-07-13
Whois

143.215.129.230
3128
anonymous
United States
2009-07-13
Whois

59.39.145.178
3128
anonymous
China
2009-07-13
Whois

203.162.183.222
80
transparent
Vietnam
2009-07-13
Whois

67.227.132.249
80
high anonymity
United States
2009-07-13
Whois

121.9.221.188
80
high anonymity
China
2009-07-13
Whois

67.69.254.245
80
anonymous
Canada
2009-07-13
Whois

85.214.81.233
3128
anonymous
Germany
2009-07-13
Whois

200.174.85.193
3128
transparent
Brazil
2009-07-13
Whois

217.169.182.206
8080
anonymous
Czech Republic
2009-07-13
Whois

222.68.207.11
80
anonymous
China
2009-07-13
Whois

60.29.241.102
80
anonymous
China
2009-07-13
Whois

222.218.156.66
80
anonymous
China
2009-07-13
Whois

203.160.1.66
80
anonymous
Vietnam
2009-07-13
Whois

121.12.249.207
3128
anonymous
China
2009-07-13
Whois

222.68.206.11
80
anonymous
China
2009-07-13
Whois

Places Where You Can Find More Proxy Lists

Site 01
Site 02
Site 03
Site 04
Site 05
Site 06
Site 07
Site 08
Site 09
Site 10

Name
Port
Type
Country
Last Test

219.137.229.218
3128
anonymous
China
2009-07-13
Whois

64.29.148.30
80
high anonymity
United States
2009-07-13
Whois

221.130.191.216
8080
anonymous
China
2009-07-13
Whois

84.1.150.30
8080
anonymous
Hungary
2009-07-13
Whois

61.172.249.96
80
anonymous
China
2009-07-13
Whois

203.160.1.85
80
anonymous
Vietnam
2009-07-13
Whois

78.154.132.241
8080
anonymous
Latvia
2009-07-13
Whois

222.124.190.12
8080
anonymous
Indonesia
2009-07-13
Whois

114.30.47.10
80
anonymous
Australia
2009-07-13
Whois

118.175.255.10
80
anonymous
Thailand
2009-07-13
Whois

61.152.246.226
80
high anonymity
China
2009-07-13
Whois

67.69.254.253
80
anonymous
Canada
2009-07-13
Whois

80.148.27.97
8080
anonymous
Germany
2009-07-13
Whois

67.69.254.240
80
anonymous
Canada
2009-07-13
Whois

203.160.1.94
80
anonymous
Vietnam
2009-07-13
Whois

141.85.118.1
80
high anonymity
Romania
2009-07-13
Whois

200.65.127.161
3128
anonymous
Mexico
2009-07-13
Whois

213.180.131.135
80
anonymous
Poland
2009-07-13
Whois

219.255.135.180
80
anonymous
South Korea
2009-07-13
Whois

193.37.152.206
3128
anonymous
Germany
2009-07-13
Whois

119.167.225.136
8080
anonymous
China
2009-07-13
Whois

189.56.61.33
3128
anonymous
Brazil
2009-07-13
Whois

201.147.20.245
80
anonymous
Mexico
2009-07-13
Whois

119.40.99.2
8080
anonymous
Mongolia
2009-07-13
Whois

80.90.82.93
80
anonymous
Albania
2009-07-13
Whois

61.172.249.94
80
anonymous
China
2009-07-13
Whois

83.230.181.116
3128
anonymous
Spain
2009-07-13
Whois

67.69.254.252
80
anonymous
Canada
2009-07-13
Whois

86.101.185.98
8080
anonymous
Hungary
2009-07-13
Whois

200.65.129.2
80
anonymous
Mexico
2009-07-13
Whois

121.9.221.187
80
high anonymity
China
2009-07-13
Whois

195.229.150.7
80
anonymous
United Arab Emirates
2009-07-13
Whois

60.12.226.18
80
anonymous
China
2009-07-13
Whois

67.91.182.64
3128
anonymous
United States
2009-07-13
Whois

125.70.229.30
8080
anonymous
China
2009-07-13
Whois

67.69.254.247
80
anonymous
Canada
2009-07-13
Whois

208.78.125.18
80
anonymous
United States
2009-07-13
Whois

148.233.229.235
3128
anonymous
Mexico
2009-07-13
Whois

64.37.184.17
80
high anonymity
United States
2009-07-13
Whois

203.160.001.103
80
anonymous
Vietnam
2009-07-13
Whois

86.101.185.112
8080
anonymous
Hungary
2009-07-13
Whois

202.98.23.116
80
anonymous
China
2009-07-13
Whois

61.172.246.180
80
anonymous
China
2009-07-13
Whois

218.28.176.246
3128
anonymous
China
2009-07-13
Whois

67.69.254.243
80
anonymous
Canada
2009-07-13
Whois