This is an awesome article discussing the whole “big data” thing from the C-level point of view. It is easy to get mired down in the technical weeds of big data, especially since it generates a ton of different definitions depending on who you ask and usually, where they work *department, wise*.
http://pages.platfora.com/rs/platfora/images/Economist-Intelligence-Unit-Big-Data-Exec-Summary.pdf
Let me know what you think.
Big shout out to @platfora for sharing this!